As a member of the Flos e-commerce team, I was involved in the improvement and implementation of the e-commerce platform. From a visual design perspective, my responsibilities included enhancing the content, selecting and editing photographic material, and visually designing the newsletters. I analysed e-commerce data to enhance and comprehend various aspects of the e-commerce platform and developed code solutions to optimise operational efficiency.
In order to enhance the usability and efficiency of e-commerce, I was responsible for analysing and visualising data internally, with a focus on identifying trends and areas for improvement. Leverage data from GA4, Hotjar and internal databases to create visualisations for internal communication and UX analysis.
In addition, I was involved with the visual design aspects of the project, including content for digital use. This included selecting, editing and implementing strategic improvements to content. Furthermore, I was able to successfully manage PMAX images in order to optimise the effectiveness of the campaigns by matching Google's requirements. To achieve this, I developed a code in Python to batch edit all images and implement the process.
In the field of email marketing, I was responsible for the graphic layout, selection and editing of photographic and textual content, and the implementation of campaign strategies. Additionally, I developed code to automate the process of creating and publishing emails, reducing the process time by approximately 70%.
One of the most interesting aspects of the project was the creation of brand or product storytelling content, which was combined with information content. Data analysis tools were used to evaluate performance and trends.
Some of the most rewarding aspects of the experience have definitely been the opportunity to work with products and images of outstanding design, to contribute from the inside to improving the brand's digital environment and to work alongside extremely talented people.
